Qwiki’s goal is simple: to forever improve the way people experience information.Įven more exciting, at least to this social media loving geekazoid, is Qwiki’s intention to roll out products for small businesses and social media users. They call it an “information experience” and what makes it even more killer is that each piece of information that’s pulled into the presentation is an interactive reference tool. Qwiki delivers interactive video presentations that pull dynamic information from a myriad of sources. Today, you type something into Google or Bing and get a list of links that you troll through looking for information that suits your needs. Not to mention that during a recent financing round, one of Qwiki’s largest investors is none other than Eduordo Saverin – Facebook’s Mark Zuckerberg’s one-time partner and the source for the movie, The Social Network. Oh, and when you win top honors at an event that introduces innovative tech companies to the world, well, I’m thinking people might want to start paying attention. Qwiki was introduced during a TechCrunch Disrupt session this fall and can potentially impact search in a big way. Please connect on LinkedIn to receive updates or ask me a question.I read about Qwiki on the T2+Back Alley Films’ blog and have been thinking about it ever since. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site,, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary.
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Free members can access our free sample templates here.ĭave is a keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. Our resources are used by our Premium members in more than 100 countries to Plan, Manage and Optimize their digital marketing. I've joined but not got access yet - let me know how you found it if you have!ĭigital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights.ĭave is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ digital marketing experts. So one to watch and maybe join the alpha. Soon, we'll be unveiling a platform allowing any web publisher to turn their content into Qwikis. All Qwiki discloses for now is: Qwiki currently describes millions of reference terms.
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It's probably too early to worry too much about the SEO implications and even if you were it would be difficult to find out how to optimise for Qwiki - they want to keep their secrets to themselves.It seems there will be API or standard data format for transferring information to Qwiki. Early indications are that it may and I think Google would be a natural company to acquire it. It's a little hard to categorise, but I think it will be down to SEOs to learn how to represent their clients well within it.
Marketing implications: I called it a search engine in the headline.
Thanks to our expert commentator Imran Farooq of MMC Learning for tipping me off about this. Although you can share the content, there is little in the way of interaction, review or refinement at the moment, despite Qwiki being in the name, I guess that will evolve. The voiceover is very futuristic - like from a Sci-fi movie.
#Qwiki search tv
TEDx SF 2010 - Juan Enriquez from Qwiki on Vimeo.įor me, Qwiki looks to be a great visual way of learning - think of it as a combination of Wikipedia or Google Knol with a TV documentary. So what is Qwiki? Qwiki describes its technology capability as "to evaluate and enrich any static text "€“ transforming it into a beautiful, interactive experience with zero human effort "€“ it can be applied to virtually any corpus of information. But it's already getting rave reviews and satisfaction ratings from users and I found it interesting to take a look. It's very early days for the service - it's in a closed alpha and launched around November 2010. Our commentary: Here we're alerting you to an exciting new information-sharing and learning technology.
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